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Nike’s slogan, Just do It, is a very powerful call to action. It’s call to action relates to of course buying their products. But it also has a second meaning to it which is what makes a slogan a good one. Those double meanings.

The second call to action is trying to encourage folk out there to do something, to take action, to go for it. And this is where the whole problem lies right now. It’s the general inactivity of folk. That reluctance to do it.

What made me think of the Nike slogan was a friend’s brand new course for new or not so new internet marketers who might want to consider the affiliate marketing model as their online business.

One of the main reasons why one should consider his course, and this is the interesting part, is that he has a module to his course which is specifically designed to ensure that students of his course: Just do It!

There are many courses available for the internet marketer. Yet very few internet marketers actually make a huge living, or any living at all. And the most basic problem to that non performance is because they Just don’t do It.

The main reason for that inaction is the fact that they lack self-confidence to start on a course of action in affiliate marketing that they feel could be considered intrusive on the other person. It might even be aggressive.

They don’t want to appear to be pushing their product. They can’t set up a sales page because nobody would want to buy or read or sign up. This is the mind talk that is happening all the time.

They feel too shy, too nervous, too lacking in sales experience! Too too too. The list goes on. By the time they have thought through all the reasons why somebody wouldn’t want to buy from them, they have lost all enthusiasm for affiliate or any type of marketing.

And they freeze up. They are unable to act. All good intentions of building that huge empire, making all that passive income and having huge amounts of money drop into their inbox while they sit on the beach are lost the moment they need to do something.

So finding a course where your tutor pushes you into taking that first step, just doing it, making that first sale – that course could be worth buying, couldn’t it. Something that gets you past the frozen to the spot stage and into the Just doing It way of life.